This textbook goes farther than just teaching you to make computational models using software or mathematical models using statistics. It teaches you how to align computational and mathematical models with real-world scenarios; empowering you to communicate with and leverage the expertise of business stakeholders while using modern software stacks and statistical workflows. In this book, you do not learn business analytics to make models; you learn business analytics to add tangible value in the real-world.
Written by me, Dr. Adam Fleischhacker, award-winning professor, software designer, researcher, and industry-active analytics consultant. I wrote this guide to accelerate your journey mastering the data-driven business analyst workflow. On your journey to becoming a world-class business analyst, here are some highlights of what you will encounter using this textbook:
greta, an R interface to
TensorFlowfor Bayesian inference, and the
causactpackage for visual model development.
Videos that help the material come to life are available on my YouTube channel. Each chapter’s video should be watched after reading and coding along with the textbook. Search for Adam Fleischhacker on YouTube or follow this link directly: https://www.youtube.com/playlist?list=PLassxuIVwGLPy-mtohX-NXrjD8fc9FBOc. You can copy and paste code from the online version of the textbook (https://causact.com/).